An existing customer bringing in a new customer into the business for the sake of some benefit, generally in the form of commission, is called the referral scheme. May be, it is a business within a business. This practice is quite prevalent, it is said, in the developed countries. For instance, DHL introduced this scheme for its US customers. Under this scheme, the customers who bring in referrals generally receive some discount in the transportation charges in the particular segment. Joint Managing Director, Transport Corporation of India, Mr.Vineet Agarwal said that though they do not have such schemes, “they do exist informally”. Mr.Vineet Kanaujia , Vice-President, Marketing , also said that they do not have ‘an organized scheme per se that provides discount to existing customers’ in spite of the fact that they get queries based on referrals. Mr.Kashyap Deorah, President, Futurebazar.com, an online arm of Future Group, said that they are not aware of any commission being offered to referrals; however, with insight, he observed that ‘this may become a norm for the industry’ since the logistics players are for a cost-effective model. Adding new customers, whether be it just a few or many, means adding to revenue in its own small way and no company can afford to dispense with an increase in its revenue. A penny gained is a penny gained.
Thursday, 23 August 2012
Referral schemes creep in the logistics sector almost to stay
An existing customer bringing in a new customer into the business for the sake of some benefit, generally in the form of commission, is called the referral scheme. May be, it is a business within a business. This practice is quite prevalent, it is said, in the developed countries. For instance, DHL introduced this scheme for its US customers. Under this scheme, the customers who bring in referrals generally receive some discount in the transportation charges in the particular segment. Joint Managing Director, Transport Corporation of India, Mr.Vineet Agarwal said that though they do not have such schemes, “they do exist informally”. Mr.Vineet Kanaujia , Vice-President, Marketing , also said that they do not have ‘an organized scheme per se that provides discount to existing customers’ in spite of the fact that they get queries based on referrals. Mr.Kashyap Deorah, President, Futurebazar.com, an online arm of Future Group, said that they are not aware of any commission being offered to referrals; however, with insight, he observed that ‘this may become a norm for the industry’ since the logistics players are for a cost-effective model. Adding new customers, whether be it just a few or many, means adding to revenue in its own small way and no company can afford to dispense with an increase in its revenue. A penny gained is a penny gained.
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